Rebuilding journalism for the next generation
Bottom Up Media produces and accelerates creator-driven journalism. Through our initiatives and services, we help organizations and individuals navigate the creator economy, connect with younger audiences, and generate leads through social-first storytelling. Using our ‘Bottom Up’ approach, which focuses on producing journalism with audiences, not just for them, we combine the best of journalism and content creation to reach the next generation and serve communities that are often unheard.
The Latest at Bottom Up
Services
Ways we can help you create, grow, and connect with audiences in a rapidly evolving digital world.
Creator Journalism Production
Brand Positioning Workshops
We help produce creator journalism by connecting organizations with local creators or working with our in-house creators, facilitating the process from idea to production while upholding the highest standards of journalism.
We lead workshops and trainings that teach journalists, students, and experts how to create vertical video and develop their editorial voice through cohorts and collaborations.
Research & Insights
Social Media & Audience Strategy
We study audience behavior, platform trends, and the evolving relationship between journalism and creators to better understand how the next generation is getting their news.
We manage social media accounts, develop social-first storytelling strategies, and produce videos for organizations looking to grow audiences and generate leads.
Initiatives
Our efforts to reach the next generation and rebuild trust in journalism
Photos of Bottom Up Media founder Rahim Jessani (Top right courtesy of Social Currant, bottom right Matthew Gilbertson/Video Consortium)
Bottom Up | Boston
Bottom Up Boston is a creator-led local newsroom producing stories about vulnerable communities in Boston, with a goal of using social media to reach the next generation and highlight voices that are often overlooked in the city.
Live stream shows
A series of daily livestream shows on TikTok and YouTube, bringing news and factual information directly to the platforms where the next generation already is.
Expert Opinion’s Podcast
The Expert Opinions Podcast is a three-season series designed to bridge the gap between experts and the public—creating a space where complex issues become accessible, understandable, and actionable.